Sydney Symphony Orchestra Appoints New Director Of Marketing

The Sydney Symphony Orchestra announces the appointment of Charles Buchanan as the new Director of Marketing commencing immediately.

Charles Buchanan has held marketing and sales positions in the performing arts for more than twenty years. He has managed the marketing teams at the Detroit Symphony Orchestra and the New York Philharmonic to engage and grow audiences. He most recently served as the Senior Director of Marketing and Audience Development position at the Detroit Symphony Orchestra where he shepherded the organisation out of the pandemic and restored ticket sales.

Buchanan has also held positions on the marketing teams of the Sydney Opera House and New York’s 92nd Street Y. At the Sydney Opera House, he helped launch the inaugural marketing data and insights team, in which analytics were used to understand audiences and optimise campaigns.

Image: Charles Buchanan, newly appointed Marketing Director for Sydney Symphony Orchestra. Photo by Katie Braithwaite