With orchestras and opera companies around the world facing an uncertain future, this feature from the New Statesman argues that in London at least, the marketing of classical music events, especially opera, is flawed. It says the selling of opera is too often “conceived by people who already love the art form for people who already love the art form.”
“What opera needs is a new audience intake, people who aren’t on the mailing list and don’t have the CDs at home.”
Do these observations apply to Sydney as well? Read the feature.