Global Poll Seeks Today’s Best-Loved Classical Musician
A brand new global poll is launching to find today’s best-loved classical musician. The uDiscover Classical 100 is the first of its kind – a major international initiative, offering fans worldwide the chance to vote for their favourite living artist via a newly-created online portal: vote.udiscovermusic.com/classical100
Based on global sales data, The uDiscover Classical 100 offers a shortlist of 100 of the best-selling living classical artists to vote for. Among the contenders are superstar pianists Lang Lang and Yuja Wang, cellists Yo-Yo Ma and Sheku Kanneh-Mason, composers John Williams and Max Richter, as well as singers Andrea Bocelli and Renée Fleming. The poll includes other leading musicians, from established conductors like Sir Simon Rattle and Gustavo Dudamel to innovative young artists like Nicola Benedetti and Víkingur Ólafsson whose recordings and performances have been acclaimed worldwide.
This global poll has been created to seek out the world’s favourite classical artist, rather than repertorie or chart favourites. Despite cancellations this year, classical music continues to resonate with audiences worldwide, with listening figures increasing over the past few months – for example, streams of the playlist ‘Work From Home Classics’ increased almost 400% in April and May, as many people turned to classical music as a soundtrack to their new daily routine. What’s more, younger people are turning to classical music too. According to a recent report by the BPI, Deezer and Royal Philharmonic Orchestra, 18-25 year olds accounted for a third (34%) of classical music streamers worldwide in the last 12 months.
Voting opens: Thursday 19 November 2020
Voting closes: Monday 18 January 2021
Winner announced: February 2021.
The website is divided into instrumental categories and also includes a search function to help locate an artist. Each person will be able to vote up for up to 5 different artists.
Draw Prizes available to only to legal residents of Canada (excl. Quebec), Netherlands, United Kingdom (defined as England, Northern Ireland, Scotland and Wales) or the 50 U.S.+D.C., age 16+. They will stand the chance of winning a £250 voucher for the uDiscover Music Store, while five runners-up will receive a £50 voucher. No purchase necessary. Void where prohibited. See Official Prize Draw T&C’s for more info.
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